Analytics & Audit
Analytics & Audit

The Magister audit & health score

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The Magister audit grades your marketing across channels and turns the findings into actions. You'll find it as a tab in Analytics and surfaced on your marketing plan.

Health score — the headline is a health score out of 100: the average of the scored channels, AI Visibility, SEO and Website, so it moves as they improve. SEO has two parts, keyword research and Search Console, which counts once Search Console is connected. Social Media and Paid Ads carry no score: until their accounts are connected nothing measures how they perform, so they show what the audit found and what to do next.

Channel tabs — the audit is channel-first: Brand, AI Visibility, GEO, SEO, Website & Content, Social Media, and Paid Ads. Each loads independently and carries leaderboards, keyword rankings, readiness checklists, and opportunity chips you can hand straight to the agent.

Re-running — rerun the audit any time from the plan; the agent re-measures each channel and updates the score.