More control over your briefs

Customize when each brief arrives — cadence, day, and time — or pause a brief without deleting it.

Daily briefs were one-size-fits-all: every project got the same morning email on the same schedule. Two changes this week put you in the driver's seat.

Schedule editor. Click any brief card on /briefs and you can now pick its cadence (daily, weekly, or monthly), the day of the week or day of the month it should fire, and the time of day. Each brief in the project can be on its own schedule — a weekly Monday-morning AI Visibility recap can sit next to a daily 7am operations brief.

Pause toggle. Every brief card has a pause switch. Pause a brief and it stops firing without losing its history, settings, or any of the data feeding it. Flip it back on whenever you want. There's also a bulk pause/resume if you want to quiet everything at once — handy for vacations, project pauses, or when you're heads-down on a launch.

Discovered Competitors

A new AI Visibility tab that surfaces every brand co-mentioned with yours in AI responses, ranked by frequency.

When ChatGPT, Claude, Gemini, or Perplexity answer questions about your category, they're naming other brands too. Some are direct competitors. Some are platforms like Reddit or YouTube. Some are upmarket peers you didn't know AI was placing you next to.

The new Competitors tab on the AI Visibility surface surfaces the full list — every brand mentioned across your tracked AI responses, ranked by how often each one shows up. Promote any of them to your tracked list with one click. Variants like "HubSpot" and "HubSpot.com" fold into a single row so the leaderboard reflects reality, not spelling.

Available now at /analytics?tab=ai_visibility_competitors. Empty on first load — discovered brands populate from new tracker runs after this update.

Autonomous bullet execution

Every What I'm doing today bullet from the morning brief now runs as its own workflow — paused on missing integrations, auto-resumed when you connect.

The daily brief always listed what the agent planned to do that day. Now each bullet on that list actually runs — as its own workflow, on the day it was scheduled, without you starting it.

If a workflow needs an integration you haven't connected, it pauses and emails you a one-click connect link. Connecting completes the OAuth and resumes the workflow where it left off — no manual restart, no lost progress.

The next morning's brief includes an Outcome reflection on every bullet from the day before: what got done, what got blocked, what changed in the world because of it. The agent is now genuinely working on its own between your check-ins, not just promising it will.

Daily briefs archive

Every brief is now archived in-app at /briefs, with calendar pills, sandboxed previews, and Open in chat jumps.

Daily briefs used to live in your inbox and nowhere else. Now every brief the agent sends is also archived at /briefs — a chronological list, sandboxed iframe preview for each one, and a one-click jump to the original chat thread.

Briefs also show up as pills on the marketing calendar at /calendar, so you can see at a glance which days had a brief delivered and click straight through to read it. The Open in chat button on any archived brief drops you into the conversation that produced it, so you can ask follow-up questions or react to what the agent said.

Re-run audits on existing projects

Run the full Magister audit on a project you've already set up — same flow as onboarding, accessible from analytics.

The pre-signup audit ran once, during onboarding, and that was it. Now you can re-run the full audit any time from /analytics/magister-audit.

Same three-phase flow as the onboarding version — site research, content analysis, workflow recommendations — but on a project you've already configured. Useful after a rebrand, a domain change, a major content launch, or just every few months to see how the agent's view of your business has evolved.

Results stream in live via SSE, same as onboarding, and the new plan replaces the old one as the agent's working reference for the project.

Live context-window pill

See how full the model's context window is in real time, compact on demand, and auto-compact at a threshold you set.

Every chat now has a context-fill pill next to the model picker. It updates live as the conversation grows, so you always know how much room the model has left to think.

When the pill turns yellow, you can hit Compact now to summarize the conversation so far and free up context without losing the thread. If you'd rather not babysit it, set an admin-level auto-compact threshold (default 80%) — the agent will compact on its own when it hits that line.

Long sessions just got dramatically more manageable. Big audits, multi-day workflows, and chat threads with lots of file context can run for hours without hitting a wall.

Built-in social posting

Schedule and publish posts directly to twelve social platforms — one-click OAuth, free to use.

The agent can now post directly to twelve social platforms: Instagram, X, TikTok, LinkedIn, Facebook, Threads, YouTube, Pinterest, Reddit, Snapchat, Telegram, and Google Business Profile.

Connect each platform with a single OAuth click under Settings → Connections → Social Accounts. The agent schedules and publishes through the new social skill — no third-party scheduler subscription, no Buffer or Hootsuite middleman. Posting is included free in every plan.

Every chat has a new Social tab in the right-side panel where you can see scheduled posts, drafts, and recent activity across all your connected accounts at once.

Mid-conversation integration connects

Connect Slack, GitHub, or any integration mid-chat and the agent picks it up on the next turn — no session restart.

Until now, connecting a new integration in the middle of a chat session meant the agent didn't know about it until the next session. Awkward when you're mid-task and the agent says "I'd need access to your Slack to do that."

Now the agent re-reads INTEGRATIONS.md every turn. Connect Slack, GitHub, Shopify, or any other integration from a different tab — the next message you send picks it up automatically. The agent immediately has the new tools available and can finish what it was doing.

Sub-agent notifications

When a background sub-agent finishes its task, the result posts back into chat with a Background task badge.

The agent often spawns sub-agents to handle parallel work — research, scraping, multi-step audits. Until now, those finishes were invisible until you opened the chat and asked. Now the result posts directly back into the chat thread when the sub-agent completes, with a Background task badge so you can see at a glance what's a follow-up vs. a fresh message.

If you're not in chat when it lands, the message is still there in the thread when you come back. Nothing is lost to a closed tab.

AI Visibility

A new analytics surface that measures how your brand shows up across ChatGPT, Claude, Gemini, Perplexity, and Google's AI Overview.

AI search is rewiring where prospects find you. AI Visibility is the new analytics surface that measures it — three tabs under /analytics.

Trackers runs prompt sets on a daily, weekly, or monthly cadence against eight AI sources (Claude, ChatGPT, Gemini, Gemini Grounding, Google AI Overview, Perplexity, Grok, Copilot). Each response is graded on a seven-dimension rubric covering visibility, recommendation, depth, framing, citations, competitive positioning, and accuracy. A time-series chart rolls those scores up so you can answer the question that used to have no answer: is our brand getting more visible in AI search over time?

Citations surfaces the domains AI search results cite as sources when your brand isn't the cited domain. The PR and SEO opportunity surface — every domain in the list is somewhere you should be pitching or earning a mention.

AEO Audit scores your site for AI-readiness across five categories: discovery, structure, content, technical, and rendering (SSR). Re-run it as you fix things and watch the score move.

Shopify integration

Connect a Shopify store with your own Admin API token. The agent can read products, orders, customers, and inventory.

The agent can now talk to your Shopify store. Connect by entering your shop domain and an Admin API access token from the Shopify Apps section of your store.

This is a Bring-Your-Own-Key integration — calls go through the gateway with your token, so we never see or store credentials in plain text. The agent gets read access to products, orders, customers, collections, and inventory. Useful for catalog audits, customer-segment analysis, and pulling order data into briefs.

Available now under Settings → Connections → Shopify.

Wix integration

Connect a Wix site by pasting an API key and account ID — no OAuth dance.

The agent can now read your Wix site's content, products, and analytics. Connection is API key based — paste the key and your account ID from the Wix developer dashboard and you're done. No OAuth round-trip, no third-party app install.

Replaces the dormant OAuth path that never got finished. The new flow is faster to set up and easier to revoke — delete the key in Wix and the connection stops working immediately.

Available now under Settings → Connections → Wix.

Video creation skills

The agent can now create programmatic videos with Remotion and HyperFrames.

Two new skills for creating videos with code:

Remotion — build videos with React and TypeScript. The agent can create compositions, animate with interpolation and springs, sequence scenes, and render to MP4. Good for data-driven videos, product demos, and templated content you want to generate at scale.

HyperFrames — build videos with HTML, CSS, and GSAP animations. The agent authors video compositions as HTML files with data attributes for timing and GSAP timelines for motion. Good for title cards, social content, and anything where you want direct control over the visual design.

Both are available to all users on the next machine update.

Website audit

A pre-signup audit that analyzes your site and generates a marketing plan before you even create an account.

Before you sign up, Magister now runs a full audit of your website. Enter your URL and the agent researches your site — crawling your sitemap, scanning nav and footer links, and profiling your tech stack via BuiltWith — then generates a three-phase marketing plan.

Phase 1 identifies your brand, audience, and voice. Phase 2 analyzes your site structure, SEO, and content gaps. Phase 3 recommends specific workflows to automate, an execution timeline, and your first steps.

The audit is designed to show you what the agent would actually do for your business before you commit. When you're ready, one click sets up your project with the recommended workflows pre-loaded.

Guided tour

A 12-step onboarding tour that walks new users through the app, plus a help button to replay it anytime.

New users now get a guided tour the first time they visit chat. It walks through the key surfaces in 12 steps — the agent, model switcher, file uploads, workflows, calendar, analytics, and integrations. Takes about 90 seconds.

If you want to revisit it later, there's a ? button in the top-right corner of the app that lets you replay the tour anytime.

Credit usage indicators

See remaining credits, session cost, and usage percentage right in the chat input.

The chat input now shows your remaining credits and what the current session has cost. A small indicator displays your usage percentage so you always know where you stand before sending a message.

Behind the scenes, we migrated LLM routing from OpenRouter to direct provider APIs (Anthropic, OpenAI, Gemini). This improves reliability, reduces latency, and gives us more accurate cost tracking — which is what powers the new indicators.

Analytics dashboard

A unified analytics dashboard pulling data from GA4, Google Search Console, PostHog, Stripe, and Meta Ads.

The new Dashboard tab gives you a single view of your marketing data across five sources: Google Analytics, Google Search Console, PostHog, Stripe, and Meta Ads. Connect any combination and the dashboard populates with the relevant panels.

Each source gets its own section with KPI tiles, charts, and breakdown tables — sessions by channel, search queries by position, revenue over time, ad spend vs. conversions. The charts use real data shapes (stacked area for traffic, dual-axis for impressions/clicks, histograms for rank distribution).

A unified event timeline overlays workflow runs, agent emails, GitHub pushes, and Vercel deploys on every time-series chart, so you can correlate what the agent did with what happened to your metrics.

Google Search Console

Connect Google Search Console as a standalone integration for search performance data.

Google Search Console is now a first-class integration. Connect it from Settings → Connections and the agent can pull your search queries, impressions, clicks, and average position data.

Like Google Analytics, it's independent of Google Ads — you don't need an ad account to see your organic search performance. After connecting, the agent automatically discovers your verified sites.

Workflow calendar

A monthly calendar view showing scheduled workflows, past runs, emails, and Slack messages.

There's a new Calendar page in the sidebar. It's a monthly view that shows everything your agent has scheduled and everything it's done — workflow runs, chat sessions, emails sent, and Slack messages posted.

Each event type has its own color and you can filter by category. Scheduled workflows show as future events based on their cron schedule. If a workflow is paused or failed, the pill reflects that visually. On mobile, it collapses to a list view.

Smarter agent memory

The agent now consolidates its memory daily, keeping context lean and relevant.

The agent used to accumulate memory files without much cleanup, which made its context window bloated over time. Now it runs a daily consolidation cycle that distills daily notes into long-term memory, prunes redundant entries, and caps file sizes.

The result: the agent starts each session with about half the context tokens it used to, which means faster responses and more room for your actual conversation.

Google Analytics integration

Connect Google Analytics as a standalone integration, separate from Google Ads.

Google Analytics is now its own integration. Previously it was bundled with Google Ads, which meant you needed Ads access to connect GA4. Now you can connect them independently from Settings → Connections.

The agent gets read access to your GA4 properties and can pull traffic data, session breakdowns, and conversion metrics without touching your ad accounts.

Onboarding improvements

Infrastructure setup is now a visible onboarding step, and the agent's skill catalog and memory are browsable.

The onboarding flow now shows infrastructure setup as an explicit step so you can see exactly what's happening while your agent provisions. No more wondering if something is stuck.

There's also a new skill catalog in the agent's settings — you can browse every skill the agent has, see what each one does, and toggle them on or off. And the agent's memory is now visible and editable, so you can see what it's learned and correct anything that's off.

Light mode

Toggle between light and dark themes across the app and marketing pages.

Magister now has a light theme. Toggle between light and dark from the app header or your profile menu, and the choice sticks across sessions.

The marketing site, pricing page, changelog, docs, and the full authenticated app are all theme-aware — no jarring dark panel inside a light layout.

Help center

A searchable help center at /docs covering how Magister works and how to get the most out of it.

There's a new help center at magistermarketing.com/docs. It's a searchable collection of articles covering how to set up projects, connect integrations, build workflows, run the Chrome extension, manage billing, and work with the agent effectively.

Articles are written to be readable end to end but also scannable. Use the search box to jump straight to what you need, or browse by category.

Chrome extension auto-connect

The Magister Chrome extension now connects itself — no manual pairing — and includes a project switcher.

The Chrome extension used to require a paste-in pairing token to connect to your agent. Now it connects automatically the moment you sign in, so the agent can drive your browser without any setup step.

If you're on a team with multiple projects, the extension has a project switcher in its popup. Point it at whichever project you want the agent to control, and switch between them without re-authenticating.

Workflow history and pause/resume

See every past run of a workflow, and pause a run mid-execution to jump in and collaborate.

Every workflow now has a history tab. Open any workflow and you'll see every run it's ever had — when it fired, which steps completed, what the agent produced, and how long each step took. Good for auditing scheduled runs and spotting workflows that are starting to drift.

You can also pause a run while it's happening. If the agent is heading somewhere you don't want it to go, hit pause, send a message to redirect it, and resume from where it stopped. The run doesn't restart from the top — it picks up at the paused step with your new context folded in.

19 new integrations

Typefully, Fathom, Resend, Apollo, Instantly, PostBridge, HubSpot, Buffer, Notion, and 10 more.

The agent just got a lot more places to work. Six new OAuth integrations are live: Typefully, Fathom, Resend, Apollo, Instantly, and PostBridge. Connect them from Settings → Connections and the agent can draft threads, pull analytics, send emails, run outreach, and schedule cross-platform posts.

On top of that, the agent now has skills for 13 more tools — HubSpot, Buffer, Notion, and others — so it knows how to actually use them without you having to explain each API.

Every credential stays on our gateway, not on the agent machine. The agent asks us for access, we hold the keys.

30 workflow templates

Pre-built workflows across content, SEO, and growth — plus focus skills, required integrations, and scheduling.

Workflows now ship with 30 ready-to-run templates across three categories: content, SEO, and growth. Pick one, fill in a few inputs, and the agent runs it end to end. It's the fastest way to see what a project agent can actually do.

Each template declares which integrations it needs up front. If you're missing one, you'll see it on the template card before you start — no half-run workflows that stall waiting for a Slack token.

Templates can also pin a set of focus skills, so the agent stays inside the right tools for the job instead of wandering through everything it knows.

Scheduling got better too. You can now run a scheduled workflow immediately with "Run now" without waiting for the next cron tick, and set a future start date so a weekly run doesn't kick off until you're ready.

Teams and projects

Invite teammates, organize work into projects, and share a credit pool across your whole team.

Magister is now multi-user. You can invite teammates to your team and assign them to specific projects. Everyone on the team shares a credit pool — no per-seat pricing, no separate billing per person.

Each project maps to its own dedicated agent. Think of a project as one brand, client, or product you're running marketing for. The agent for each project has its own memory, integrations, and context.

The billing model is straightforward: $199/month covers one project and $100 in usage credits. Each additional project adds $100/month and $50 more in credits.

Invitations go out by email. Members can be scoped to individual projects so contractors or clients only see what they need to.

Step-by-step workflow execution

Workflows now run one step at a time, with live progress and resume support.

Workflows used to send everything as one big prompt. Now each step runs as a separate conversation turn. The agent completes a step, you see the result, and it moves on — you can follow along in real time.

A few things this unlocks: failed runs can be resumed from the last completed step instead of starting over. Scheduled workflows pick up edits you make between runs. And every workflow you create becomes a skill the agent can discover and trigger conversationally.

Slack integration

Connect Slack and talk to your agent directly from any channel or DM.

You can now connect Slack and interact with your Magister agent without opening the web app. Message it in a DM or mention it in a channel — it responds in thread, with full access to your tools and integrations.

Good for quick tasks, status checks, or sharing agent output with your team in the place they're already working.

Connect from Settings → Connections.

Google Ads integration

Connect Google Ads and let the agent analyze campaigns, pull reports, and surface optimizations.

The agent can now connect to Google Ads. Ask it to pull campaign performance, analyze spend by ad group, identify underperforming keywords, or draft copy for new ads — it works directly against your account data.

Connect from Settings → Connections.

Webflow and Wix integrations

Connect your Webflow or Wix site and let the agent publish and manage content directly.

The agent can now connect to Webflow and Wix. Once connected, it can read your site structure, create and update pages, manage CMS collections, and publish content — without you needing to touch the dashboard.

Connect from Settings → Connections. The OAuth flow takes about 30 seconds and your credentials never touch the agent machine directly.

Context panel

A collapsible side panel that surfaces files, workflows, browser, email, and skills alongside chat.

The right side of chat now has a context panel. It holds five tabs — Files, Workflows, Browser, Email, and Skills — so you can see what the agent is working with without leaving the conversation.

The panel switches tabs automatically based on what the agent is doing. If it opens a browser session, the Browser tab activates. If it drafts an email, you land on Email. You can pin it open to keep it in place, or let it collapse when you don't need it.

The agent also knows which tab you're looking at and can use that context when responding.

Edit and regenerate messages

Edit any message you've sent and branch the conversation from that point.

You can now edit any message in a conversation. Click the pencil icon, change the text, and resubmit — the conversation rewinds to that point and continues from your edit. Everything after it is replaced.

If you just want a different take on the last response, hit the regenerate button and the agent will try again with the same prompt.

Both work across tool use, thinking blocks, and multi-step responses. The full context is replayed so the agent picks up exactly where the edited version left off.

Workflows

Build repeatable, multi-step marketing tasks that run on a schedule or on demand.

Workflows let you break any recurring task into a sequence of steps and run it whenever you need — or on a schedule.

Each step is a discrete instruction to the agent: research this, write that, post here. You define the steps once and the agent executes them in order. You can run a workflow on demand, set it to repeat on a cadence, or trigger it from chat.

Good candidates for workflows: weekly competitive roundups, monthly SEO audits, social publishing pipelines, lead follow-up sequences, reporting jobs that pull from multiple sources.

Workflows live under the Workflows tab in the right panel. You can create as many as you need and duplicate them to use as starting points.

Managed email

Every agent gets its own email address — send and receive autonomously.

Every Magister agent now gets its own email address. It can send and receive emails autonomously — no forwarding, no API keys, no setup.

Email is still how most tools communicate. Alerts, reports, approvals, notifications. Giving the agent its own inbox means it can plug into workflows that would otherwise need a human checking email all day.

Skill catalog

One-click install for agent skills — no terminal, no config files.

One-click install for agent skills. No terminal, no config files, no copy-pasting commands.

Browse the catalog, hit install, done. Your agent immediately gets new capabilities — web search, browser control, frontend design, long-term memory, workflow automation, and more.

Chrome extension

Let Magister control your browser — navigate, click, and extract data from real websites.

Some things are just easier to do in a browser. Ad libraries, CMS dashboards, analytics platforms — not everything has an API.

So we built a Chrome extension that lets Magister control your browser. Tell it what to do and watch it navigate, click, search, and extract data from real websites.

It's alive.

We have a working MVP — Magister is connected and running in Slack.

We've been heads-down building for the past couple weeks, and Magister is now connected and running in our own Slack. Here's a screenshot from the first time we got it working:

Right now we're testing rigorously — making sure Magister is reliable, fast, and actually useful before we open it up. Not "demo useful" but ship-real-marketing-work useful.