The analytics dashboard
Open Analytics in the app to see your brand's performance in one place. The dashboard is organized into tabs and pulls from both your connected tools and Magister's own audits.
What is grouped here — Overview and Marketing Impact sit alongside paid ads, social, acquisition, revenue, AI-search visibility, competitive gaps, citations, trackers, AEO readiness, and the Magister Audit. Connected-source views appear when relevant; a missing source shows a connection path instead of invented data.
Date range — use a common preset or choose any start and end dates from the calendar. Metrics compare to the immediately preceding period of the same length by default. Use Compare to when a launch, campaign, or quarter needs a custom baseline instead.
Reading KPIs — metric cards show the comparison delta and include hover explanations for what the number means and how it is calculated.
Refresh — click Refresh to re-pull the latest data; each tab shows how long ago it was updated.
Sharing — owners and admins can share a read-only version with a client or teammate. See Sharing analytics with clients.