# The analytics dashboard

One place to see paid, social, acquisition, revenue, and AI-visibility performance — pulled from your connected tools and the agent's own audits.

Source: https://magistermarketing.com/docs/analytics/dashboard

Open **Analytics** in the app to see your brand's performance in one place. The dashboard is organized into tabs and pulls from both your connected tools and Magister's own audits.

**What is grouped here** — Overview and Marketing Impact sit alongside paid ads, social, acquisition, revenue, AI-search visibility, competitive gaps, citations, trackers and AEO readiness. The Magister Audit itself lives in the chat (as a card) and under **Analytics › Audit**. Connected-source views appear when relevant; a missing source shows a connection path instead of invented data.

**Date range** — use a common preset or choose any start and end dates from the calendar. Metrics compare to the immediately preceding period of the same length by default. Use **Compare to** when a launch, campaign, or quarter needs a custom baseline instead.

**Reading KPIs** — metric cards show the comparison delta and include hover explanations for what the number means and how it is calculated.

**Refresh** — click **Refresh** to re-pull the latest data; each tab shows how long ago it was updated.

**Sharing** — owners and admins can share a read-only version with a client or teammate. See [Sharing analytics with clients](https://magistermarketing.com/docs/analytics/sharing).