# The Magister audit & health score

A channel-by-channel scorecard of your marketing, with a health score and a prioritized list of what to fix.

Source: https://magistermarketing.com/docs/analytics/magister-audit

The **Magister audit** grades your marketing across channels and turns the findings into actions. You'll find it as a tab in [Analytics](https://magistermarketing.com/docs/analytics/dashboard) and surfaced on your [marketing plan](https://magistermarketing.com/docs/plans/marketing-plan).

**Health score** — the headline is a health score out of 100: the average of the scored channels, **AI Visibility**, **SEO** and **Website**, so it moves as they improve. SEO has two parts, keyword research and Search Console, which counts once Search Console is connected. **Social Media** and **Paid Ads** carry no score: until their accounts are connected nothing measures how they perform, so they show what the audit found and what to do next.

**Channel tabs** — the audit is channel-first: **Brand**, **AI Visibility**, **GEO**, **SEO**, **Website & Content**, **Social Media**, and **Paid Ads**. Each loads independently and carries leaderboards, keyword rankings, readiness checklists, and opportunity chips you can hand straight to the agent.

**Re-running** — rerun the audit any time from the plan; the agent re-measures each channel and updates the score.