Plans, Briefs & Calendar
Plans, Briefs & Calendar

Your marketing plan

Every brand has a Plan built from its Magister audit, brand profile, and current planning preferences. The free trial starts with a first-week plan; paid Connect and Agent plans unlock the full plan.

Built on the AARRR funnel — the plan is organized around the five growth stages: Acquisition, Activation, Retention, Referral, and Revenue. A funnel overview shows how many of the five you're addressing and flags the gaps.

Strategy at a glance — see the primary focus and supporting channels, execution style, autonomy, budget, weekly bandwidth, goal, horizon, and constraints that shaped the plan.

Where you stand — review current and projected marketing-health scores, the expected lift, audit diagnostics, keyword opportunities, competitor benchmarks, and AI-visibility evidence. Open questions call out important context Magister still needs.

Prioritized work — the task list turns the strategy into concrete actions and preserves the evidence, expected impact, spend, dependencies, and measurement behind each recommendation.

Starting a task — on Agent, choose Work on now to open a hosted chat aimed at that item. On Connect, choose Copy for your assistant and paste the prepared kickoff prompt into your MCP-connected assistant.

Use View audit to inspect the source evidence. See Preferences, versions, and rebuilds before regenerating the plan.