Your marketing plan
Every project has a marketing plan (at /plan) — Magister's AI-generated strategy for your brand, compiled from your audit.
Built on the AARRR funnel — the plan is organized around the five growth stages: Acquisition, Activation, Retention, Referral, and Revenue. A funnel overview shows how many of the five you're addressing and flags the gaps.
What's on the page — your marketing-health score (and how it's changed since the last audit), a "next best action" card, a per-channel scorecard (current → projected), open questions, plan versions, and the full prioritized task list.
Working the plan — click Work on an item to open a chat session aimed at that task. Use Edit with Magister to refine the plan conversationally, or Rerun audit / Rebuild plan to regenerate it from fresh data. You steer the agent and it compiles the plan — there's no manual item-by-item entry.