# Your marketing plan

An evidence-backed AARRR strategy with health scores, focus, diagnostics, open questions, and prioritized work.

Source: https://magistermarketing.com/docs/plans/marketing-plan

Every brand has a **Plan** built from its [Magister audit](https://magistermarketing.com/docs/analytics/magister-audit), brand profile, and current planning preferences. The free trial starts with a first-week plan; paid Connect and Agent plans unlock the full plan.

**Built on the AARRR funnel** — the plan is organized around the five growth stages: **Acquisition, Activation, Retention, Referral, and Revenue**. A funnel overview shows how many of the five you're addressing and flags the gaps.

**Strategy at a glance** — see the primary focus and supporting channels, execution style, autonomy, budget, weekly bandwidth, goal, horizon, and constraints that shaped the plan.

**Where you stand** — review the marketing-health score, audit diagnostics, keyword opportunities, competitor benchmarks, and AI-visibility evidence. Open questions call out important context Magister still needs.

**Prioritized work** — the task list turns the strategy into concrete actions and preserves the evidence, expected impact, spend, dependencies, and measurement behind each recommendation.

**Starting a task** — on Agent, choose **Work on now** to open a hosted chat aimed at that item. On Connect, choose **Copy for your agent** and paste the prepared kickoff prompt into your MCP-connected agent.

Use **View audit** to inspect the source evidence. See [Preferences, versions, and rebuilds](https://magistermarketing.com/docs/plans/plan-versions) before regenerating the plan.