AI visibility (answer-engine optimization)
As people ask AI assistants instead of search engines, AI visibility — also called answer-engine optimization, or AEO — measures how prominently and favorably your brand appears in AI answers. Find it in the AI Search group in Analytics.
Tracked prompts — add the customer questions you want to measure. Each round asks supported AI sources in fresh sessions, scores the answers, and preserves a comparable history. Once a tracker has history, its prompt membership is locked so later rounds keep measuring the same queries.
Reliable rounds — scoring is deterministic: the same answer receives the same score. A normal round waits for complete model coverage before finalizing. Preview or Partial badges identify older or genuinely incomplete rounds; compare full rounds with full rounds when reading a trend.
Share of voice and competitive gaps — compare brand visibility with discovered competitors model by model. Gap recommendations connect missing mentions and citations to pages or content you can strengthen.
Citations and exports — inspect most-cited sources and citation opportunities, then export per-prompt scores, source data, and opportunities as CSV.
AEO audit — a separate readiness scorecard checks whether AI crawlers can discover, parse, and understand the site across discovery, structure, content, technical, and server-rendering checks.