# AI visibility (answer-engine optimization)

Track how often your brand shows up in AI answers — and what to change so it shows up more.

Source: https://magistermarketing.com/docs/analytics/ai-visibility

As people ask AI assistants instead of search engines, **AI visibility** — also called answer-engine optimization, or AEO — measures how prominently and favorably your brand appears in AI answers. Find it in the AI Search group in [Analytics](https://magistermarketing.com/docs/analytics/dashboard).

**Tracked prompts** — add the customer questions you want to measure. Each round asks supported AI sources in fresh sessions, scores the answers, and preserves a comparable history. Once a tracker has history, its prompt membership is locked so later rounds keep measuring the same queries.

**Reliable rounds** — scoring is deterministic: the same answer receives the same score. A normal round waits for complete model coverage before finalizing. **Preview** or **Partial** badges identify older or genuinely incomplete rounds; compare full rounds with full rounds when reading a trend.

**Share of voice and competitive gaps** — compare brand visibility with discovered competitors model by model. Gap recommendations connect missing mentions and citations to pages or content you can strengthen.

**Citations and exports** — inspect most-cited sources and citation opportunities, then export per-prompt scores, source data, and opportunities as CSV.

**AEO audit** — a separate readiness checklist tests whether AI crawlers can discover, parse, and understand the site across discovery, structure, content, technical, and server-rendering checks.