Analytics & Audit
Analytics & Audit

Marketing Impact — what Magister shipped

Marketing Impact connects work completed through Magister with the evidence that it actually shipped and performed.

What appears — social posts, blog posts, products, pull requests, ads, emails, and SMS artifacts can appear when Magister can identify the external result.

Filter the record — narrow by artifact kind, platform, status, or team member. This makes it possible to answer both "what did we ship this month?" and "what did this campaign produce?"

Aggregate results — the summary rolls up available clicks, impressions, engagement, and spend. Missing provider metrics remain missing rather than being estimated.

Open the source — use live and edit links to inspect the actual external artifact when the connected service supplies them. Pair this view with plan items to understand why the work was prioritized.