Social Content Calendar

Plan and write 7 days of social posts across your chosen platforms.

A real workflow from the Magister template catalog — the same steps a dedicated agent executes for your brand, shown in full before you run anything.

What you provide

The steps, in full

  1. 1

    Choose the platforms and angles

    Plan for platforms; where that is still a blank, use the brand's connected social accounts (magister_list_social_accounts), else the platforms its plan names. The topic is topic focus; where that is still a blank, pick a theme from the brand's plan that earlier runs of this workflow did not cover. Say what you chose. Research what is resonating now on those platforms (magister-social-research for public posts, web search for news) and shortlist 5 angles brand name can authentically own.

  2. 2

    Plan the 7-day mix

    Plan one post a day for 7 days across the platforms: 2–3 educational (tips, how-tos, data), 1–2 promotional, and 2–3 engagement posts (questions, polls, behind the scenes), noting each post's main platform.

  3. 3

    Write each post

    Write the full copy for all 7 days, adapted to each platform: short and conversational for X, insight-led for LinkedIn, visual and hashtag-rich for Instagram. Put the hook in the first line, keep the body tight, and end with a question or CTA where it fits.

  4. 4

    Add hashtags and timing

    Add 3–5 relevant hashtags per post (a brand name hashtag where the brand uses one) and the best posting time per platform. Format the calendar as a table: Day | Platform | Copy | Hashtags | Time.

Capabilities it uses

Social MediaCopywritingSocial Research

What it won't do without you

Magister workflows draft and prepare autonomously, but anything externally visible — publishing a page, sending an email, changing a campaign — waits for your approval. You can run this template once, or schedule it and review the results as they land.

Fork it into your own agent

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