Identify wasted spend in Google Ads and write new copy for underperforming campaigns.
A real workflow from the Magister template catalog — the same steps a dedicated agent executes for your brand, shown in full before you run anything.
Load magister-google-ads and call magister_integration_read with service=google_ads for campaign, ad group, keyword, search term, spend and conversion data for the last 30 days and the 30 days before. If Google Ads is not connected, say so and stop.
Compare the two periods. Judge each campaign against its own bid-strategy target (target CPA or ROAS) where one is set, and against the previous period where none is. Find wasted spend (search terms and keywords that spend without converting), falling conversion rates and rising costs. Separate what the data shows from hypotheses, and never read missing rows as zero spend.
Write new responsive search ad headlines and descriptions for the weakest ad groups, then list the recommended changes (negative keywords, bids, budgets, pausing) with their expected impact and risk. Change nothing in the account during this review: budget and campaign changes go through magister_integration_spend and the user's approval.
Magister workflows draft and prepare autonomously, but anything externally visible — publishing a page, sending an email, changing a campaign — waits for your approval. You can run this template once, or schedule it and review the results as they land.
Start free: enter your website, get a full marketing audit, and run workflows like this one in your own stack.