Ad Copy Generation

Generate headlines, descriptions, and copy variants for paid ad campaigns.

A real workflow from the Magister template catalog — the same steps a dedicated agent executes for your brand, shown in full before you run anything.

What you provide

The steps, in full

  1. 1

    Study the ads already running in this market

    Load magister-ad-library and read live ads the brand's competitors run to target audience on platform (where the platform is still a blank, use the one the brand's plan or ad accounts favour, and say which). Note the 3 most common hooks, the emotional triggers, and the formats that repeat. If the library returns nothing for this market, say so and work from the brand's site and plan.

  2. 2

    Write 10 headlines

    Writing the ads needs no connected ad account: they are copy to paste into the platform. Write 10 ad headlines for product name, each under 30 characters: 2 benefit-led ('Cut research time in half'), 2 curiosity-driven, 2 outcome-focused, 2 problem-aware ('Tired of slow content?'), and 2 proof-led built only on a real number, customer or award from the brand's site or files (when it has none, write 2 more benefit-led headlines instead). Flag the top 3 to test first.

  3. 3

    Write 5 descriptions

    Write 5 ad descriptions, each under 90 characters. Each supports a different headline angle, expands on the benefit, and ends with an implicit or explicit action. At least one names target audience or their situation directly, to raise relevance.

  4. 4

    Write 3 long-form variants for Meta or LinkedIn

    Write 3 full ad variants for Meta or LinkedIn (100–200 words each). Variant 1: story-led, opening on a pain point and turning to the solution. Variant 2: a list, '3 reasons target audience choose product name'. Variant 3: in a customer's voice, built from a real review or quote the brand has and credited to its source; when it has none, write a third angle instead. Each ends with a clear CTA.

Capabilities it uses

Ad CreativeCopywritingAd Library

What it won't do without you

Magister workflows draft and prepare autonomously, but anything externally visible — publishing a page, sending an email, changing a campaign — waits for your approval. You can run this template once, or schedule it and review the results as they land.

Fork it into your own agent

Start free: enter your website, get a full marketing audit, and run workflows like this one in your own stack.

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