Conversion Rate Optimization Audit

Audit a page for conversion friction and rewrite key sections to lift conversion rate.

A real workflow from the Magister template catalog — the same steps a dedicated agent executes for your brand, shown in full before you run anything.

What you provide

The steps, in full

  1. 1

    Pick the page and review it

    Audit page url. If that is still a blank in brackets, pick the brand's most important conversion page (from its analytics when a source is connected, otherwise its pricing, signup or main landing page), one earlier runs of this workflow have not audited, and say which. Read it top to bottom with magister-firecrawl: the value proposition above the fold, the order in which it answers objections, the number and placement of CTAs, and the visual hierarchy. Read the page's conversion rate from the brand's analytics (magister_read_analytics_breakdown) when a source is connected; otherwise say the rate is unknown, never estimate it.

  2. 2

    Find friction points and trust gaps

    Check the page against a CRO friction list: a weak or unclear headline, a CTA buried below the fold, no proof near the CTA, long or confusing forms, missing trust or security signals, slow loading (a mobile PageSpeed score from magister-web-vitals), messaging that doesn't match the traffic source, and mobile layout problems. Rate each High, Medium or Low.

  3. 3

    Score it against best practice

    Score the page 1–5 on each LIFT dimension (value proposition, relevance, clarity, anxiety, distraction, urgency) for its page type, and name the 2–3 dimensions with the biggest gap.

  4. 4

    Rewrite the key sections

    Rewrite the 3 highest-impact sections: quote the original, diagnose the issue in one sentence, and give the improved copy, usually the hero headline and subheadline, the main CTA and its surrounding copy, and the proof or trust section. The proof section uses only proof the brand really has. Name the CRO principle behind each change.

  5. 5

    Prioritise the recommendations

    Finish with a table of at least 10 recommendations: Recommendation | CRO principle | Impact (High/Med/Low) | Effort (Easy/Medium/Hard) | Priority, ordered by priority, with the top 3 flagged as quick wins.

Capabilities it uses

ConversionCopywritingFirecrawlAnalytics ReadWeb Vitals

What it won't do without you

Magister workflows draft and prepare autonomously, but anything externally visible — publishing a page, sending an email, changing a campaign — waits for your approval. You can run this template once, or schedule it and review the results as they land.

Fork it into your own agent

Start free: enter your website, get a full marketing audit, and run workflows like this one in your own stack.

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