Organizations hold brands; each brand runs its own isolated agent with its own integrations and history. Members get role-based access — org-wide or per-brand — so specialists see their brands and nothing else.
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Each brand’s agent runs in its own environment with its own credentials, files, and memory. The wrong-client mistake — posting brand A’s content to brand B’s account — is structurally impossible, not procedurally discouraged.
Owners and admins manage the organization; members are scoped to the brands they’re added to, with per-brand roles. Members can also be granted brand creation specifically — without inheriting billing or member management.
Results pages can be shared with clients read-only — the work and the metrics without handing over the controls, so agencies can show progress without adding seats.
Billing and plan live at the organization; brands are added under it. Usage is tracked where it happens, so a growing client roster stays legible.
Multi-brand is where single-workspace AI tools quietly fail — shared context, shared credentials, one mistake from a very bad Monday. Magister’s team → brand → agent hierarchy exists precisely for agencies and portfolio operators.
Use Magister to monitor competitors with an AI agent: deep research profiles, standing watches on mentions and moves, AI-answer share tracking, and comparison pages that respond.
Use Magister for marketing analytics: an AI agent connected to GA4, PostHog, Mixpanel, and more that answers questions in plain language and delivers scheduled briefs with the “why” attached.
Use Magister to run content production with an AI agent: a strategy tied to search demand, drafts in your voice with real research, and publishing through your CMS behind approvals.
Architecturally: each brand runs an isolated agent with its own workspace, credentials, and history. Access is enforced per brand by membership — a member sees only the brands they belong to.
Organization owner, admin, and member, plus per-brand admin and member roles. Members can additionally be granted brand creation without billing or member-management access — useful for account leads who onboard their own clients.
Shared, read-only result pages let a client see the work and metrics for their brand without organization access or an extra seat.
The organization is the billing unit — one subscription, brands added under it, usage accounted per brand. Agencies get one invoice, not one per client.
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