What are workflows?
Workflows are an Agent feature. A workflow is a saved, structured task: instead of retyping the same instructions every Monday, save them once and run them on demand or let the hosted agent run them on a schedule. Connect brands show this area locked because MCP work is directed from your external assistant.
Mental model — a workflow is a short specification made of:
- A title and a description of what the workflow accomplishes
- Optional inputs (variables the user fills in at run time, like {{topic}}{{brand}}
- A list of steps the agent executes in order, each with its own instructions
- Optional focus skills the agent should lean on
- Optional required integrations that must be connected for the workflow to run
One-off vs. scheduled — every workflow can be run manually with the Run button, or given a schedule to run automatically. See Scheduling.
Templates vs. custom — you can build a workflow from scratch or fork a template to get a head start.
Where workflows run — each run executes in the brand's dedicated Agent environment. You can watch progress live, leave and check back later, or review it from the calendar and run history. External actions still follow the brand's permission policy.