Organizations, brands, and execution modes

Organization — the billing and permissions unit. Your subscription, members, and plan live at the organization level. Everyone in the organization can be invited to individual brands.

Brand — the unit of marketing work. Each brand has isolated assets, connected integrations, analytics, audits, plans, approvals, and usage. Agent brands also have their own hosted chat history and workflows. Work in one brand does not automatically see another brand's context.

Connect execution — a machine-free brand is used through your external MCP assistant. Magister supplies brand data and tools; your assistant supplies the model and conversation. One MCP authorization covers every accessible brand in the selected organization.

Agent execution — a hosted brand gets a dedicated Magister environment for chat, persistent files, workflows, skills, email, and browser automation. It may show provisioning, running, or suspended; a suspended environment wakes automatically when work resumes.

Switching brands — use the brand switcher in the app header. In an MCP conversation, ask the assistant to list projects and pass the target project_id with each tool call.

Billing — both paid plans include one brand. Additional brands add plan-specific credits and a recurring line item. See Plans and pricing.