Product Launch Campaign

Coordinate a blog post, social posts, an email and ad copy for a launch.

A real workflow from the Magister template catalog — the same steps a dedicated agent executes for your brand, shown in full before you run anything.

What you provide

The steps, in full

  1. 1

    Pin down what is launching

    Launch what this workflow's description names. If it names nothing, launch the brand's newest product, feature or offer from its site, plan and recent work, and say at the top of the result which one you chose (edit the description to name another). Write one paragraph on what it is, who it is for (target audience) and its key benefit, using only what the brand actually offers. Plan the timing around launch day (L); use calendar dates only when the description gives a launch date.

  2. 2

    Write the announcement blog post

    Write a 600–900 word launch post: open with a story or problem target audience recognise, introduce what is launching and its key benefit, cover 3 core features with real use cases, and end with a clear CTA. Add an SEO title and meta description.

  3. 3

    Write the launch social posts

    Write 7 posts: a launch-day announcement (adaptable for LinkedIn and X) linking to the blog post, 3 follow-ups for days 2–5 each on a different benefit, and 3 engagement posts for the week after. Suggest a visual or video hook for each.

  4. 4

    Write the launch email

    Write the announcement email to existing customers and subscribers, under 300 words: a subject line that excites without overselling, a personal greeting, why the brand built it, what it means for them, 2–3 benefit bullets, and one clear CTA. Add a plain-text version.

  5. 5

    Write the ad copy

    Write 3 Google Ads headlines (under 30 characters), 2 Google Ads descriptions (under 90), 2 Meta primary texts (under 125) and 2 LinkedIn intros (under 150) for target audience, each testing a different hook: curiosity, benefit, or proof (real proof only). This is copy to paste into the ad platforms later: writing it needs no connected ad account, so do not wait for one.

  6. 6

    Write the launch checklist

    Write a checklist table with timing relative to launch day (L-7, L-1, L, L+3, L+7, or calendar dates when the description gives a launch date): task, owner, status. Cover drafting and approving the blog post, email and ads, staging the assets, publishing and sending on the day, responding to comments, and reviewing results.

The checklist starts at L-7. For a week-by-week version of the run-up, this pre-launch marketing playbook covers the 8 weeks before launch.

Capabilities it uses

LaunchContent StrategyCopywriting

What it won't do without you

Magister workflows draft and prepare autonomously, but anything externally visible — publishing a page, sending an email, changing a campaign — waits for your approval. You can run this template once, or schedule it and review the results as they land.

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