Cold Outreach Campaign

Write a 5-step cold email sequence tailored to your ICP and value proposition.

A real workflow from the Magister template catalog — the same steps a dedicated agent executes for your brand, shown in full before you run anything.

What you provide

The steps, in full

  1. 1

    Research the audience's pain points

    Research icp description: search forums, communities, job listings and review sites (Reddit, G2, LinkedIn) where they talk about their frustrations. Find their top 3 pain points and the words they use for them, and map each to how value prop relieves it.

  2. 2

    Write the 5-email sequence

    Write a 5-email sequence. Email 1 (day 1): a personal opener on one pain from the research, a one-sentence value proposition, a soft CTA ('Worth a quick chat?'). Email 2 (day 3): a different angle with a real stat or customer result from the brand's site; never invent one. Email 3 (day 7): a useful insight or a real customer story, no ask. Email 4 (day 12): a direct, low-friction ask such as a 15-minute call. Email 5 (day 18): a light breakup email that leaves the door open. Sign each with [Your name] for the sender to fill in.

  3. 3

    Write subject lines and preview text

    For each email write a subject line and an A/B variant, each under 45 characters, no click-bait, reading like a real person wrote it, plus preview text under 80 characters that complements the subject without repeating it.

  4. 4

    Write the LinkedIn version

    Write a LinkedIn connection request under 300 characters that refers to the recipient's situation and leads with relevance rather than a pitch, and a 2–3 sentence follow-up message for once they accept, echoing Email 1.

Capabilities it uses

Cold EmailCopywritingCustomer Research

What it won't do without you

Magister workflows draft and prepare autonomously, but anything externally visible — publishing a page, sending an email, changing a campaign — waits for your approval. You can run this template once, or schedule it and review the results as they land.

Fork it into your own agent

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