Churn Prevention Campaign

What you provide

• Product Name
• At-Risk Segment

The steps, in full

1. 1

   Define at-risk user signals and segment criteria

   Define the precise behavioural signals that identify at risk segment as at risk of churning from product name. Examples: no login in 14+ days, dropped below a usage threshold, cancelled a scheduled action, downgraded plan, or reached the trial end without converting. For each signal, specify the trigger condition and the urgency level (high / medium / low). This segment definition will gate which users enter the campaign.

2. 2

   Write the cancellation flow

   Write the cancellation experience for product name: (1) Exit survey — 5 cancellation reason options with one open text field (keep it under 30 seconds to complete). (2) Save offer screen — displayed after the reason is selected, show a relevant retention offer (e.g. pause, discount, feature unlock). Write 3 different save offer variants matched to the most common cancellation reasons. (3) Confirmation message — if they proceed, send them off graciously and invite them back.

3. 3

   Write the 3-email win-back sequence

   Write a 3-email win-back sequence for at risk segment who have already churned or are highly at risk. Email 1 (Day 1 after churn signal): personalised re-engagement with a specific feature or value reminder. Email 2 (Day 7): share a new feature or improvement they missed, reframe the value of product name. Email 3 (Day 21): final offer — time-limited discount or extended trial — with a clear expiry to create urgency. Each email under 150 words.

4. 4

   Draft in-app messaging for pause and downgrade alternatives

   Write in-app modal or banner copy for two scenarios: (1) Pause offer — shown to at risk segment before they reach the cancellation screen; copy should be empathetic, offer a 30-day pause, and require only one click. (2) Downgrade offer — shown when a user indicates cost as the reason; present the lower tier as a bridge option, highlight what they keep, and minimise what they lose. Keep each message under 50 words with a clear CTA.

What it won't do without you

Magister workflows draft and prepare autonomously, but anything externally visible — publishing a page, sending an email, changing a campaign — waits for your approval. You can run this template once, or schedule it and review the results as they land.