# Publishing & Outreach

Source: https://magistermarketing.com/docs/publishing. Every page of this section, in order, as Markdown.

## Built-in social posting & ads

Schedule and publish to social platforms and run paid campaigns natively — no separate scheduling tool required.

Magister can **publish social posts and run paid ad campaigns natively**, so you don't need a separate scheduling product. Connect the destination accounts from [Connections](https://magistermarketing.com/docs/integrations/connecting) and the agent drafts, schedules, and publishes.

**Social platforms** — Instagram, X (Twitter), TikTok, LinkedIn, Facebook, Threads, YouTube, and Pinterest. Reddit posting is unavailable while Reddit blocks outside apps; Reddit Ads still works. Scheduled posts show up on your [calendar](https://magistermarketing.com/docs/plans/calendar).

**Paid ads** — launch and manage campaigns on **Meta**, **TikTok**, **LinkedIn**, **Pinterest**, **X**, **Reddit**, and **ChatGPT** ads. ChatGPT Ads connects with an API key from Settings in ChatGPT Ads Manager. (Google Ads connects separately — see [Google Ads & SEO](https://magistermarketing.com/docs/integrations/google-ads-seo).)

**Draft before live** — creating a social post produces a draft or schedule; publishing is the explicit go-live step. The public MCP catalog creates Meta, TikTok, and Google Ads Search campaigns atomically paused, and every MCP connection refuses the rest. Magister's own chat also creates Reddit campaigns, atomically paused, and LinkedIn, Pinterest, and X campaigns through create, immediate pause, and readback; an unresolved result must be verified before any activation. Starting spend remains a separate activation action.

**Approvals** — social publishing and paid ads have separate ask-before categories. Paid-ad actions require their own connector scope and paid-spend approvals require a brand admin. Even MCP **Full access** does not include the paid-ads scope.

**How you use it** — on Connect, direct the work from your external assistant. On Agent, ask in hosted chat or build a [workflow](https://magistermarketing.com/docs/workflows/what-are-workflows) for recurring creation. Live and spend actions follow [Permissions](https://magistermarketing.com/docs/connect/approvals-and-permissions).

## Influencer discovery

Find relevant creators and their contact info across platforms, ranked for your brand.

Magister can **find influencers and creators** relevant to your brand and pull contact details so you can reach out.

**What you get** — for a topic or niche, the agent returns ranked creators per platform with profile details and, where available, contact emails — filtered for relevance, with company and brand accounts excluded.

**How to use it** — ask in chat ("find fitness micro-influencers on Instagram and TikTok, with emails"), or call it from an [MCP client](https://magistermarketing.com/mcp) using the baseline connection. Influencer discovery uses metered provider credits and remains bounded by the organization’s usage budget. Hand the results back to the agent to draft outreach.