What you can do over MCP (tool reference)
Once connected, your assistant can call these Magister tools in any conversation. Read tools are available the moment you connect. Tools that run jobs, spend resources, or publish are opt-in scopes you approve on the consent screen — see Connect Magister to Claude or ChatGPT for how scopes work.
Most tools take a project_id — start by asking your assistant to list your projects to get one.
Read — available by default (read scope)
- List projects — every brand or client you can access, with its capability state.
- Get brand — your project's brand profile: voice, audience, positioning.
- Get marketing plan — your current AARRR marketing plan.
- Get audit health — the health score and channel breakdown for a plan.
- List / get AEO audits — answer-engine-optimization audits for a project.
- List / get AI-visibility sets — how visible your brand is across AI assistants.
- Keyword research — keyword ideas by search volume and difficulty, plus the keywords your site already ranks for (DataForSEO).
- Discover influencers — creators on Instagram, TikTok, YouTube, or X for your niche, with contact emails where available.
- List social accounts / posts and get social analytics — connected accounts, post history, daily metrics, follower stats, and best time to post.
- List / get skills — Magister's marketing skill library, so your assistant can apply a skill while it works.
- Get connect link — a one-click link to connect an integration a tool needs.
Run jobs — opt-in (audit:run, aivis:run, plan:write)
- Run AEO audit (audit:run) — kick off a fresh audit of your site.
- Run AI-visibility set (aivis:run) — re-measure your AI-search visibility.
- Recompile marketing plan (plan:write) — regenerate your plan from the latest evidence.
Each returns a job id and a status; your assistant polls until the job finishes, then reads the result with the matching read tool.
Create & publish content — opt-in (content:write, content:publish)
- Create / update blog post (content:write) — draft a post on WordPress, Webflow, or Wix.
- Open pull request (content:write) — open a GitHub PR off a new branch, never a push to your default branch.
- Create product (content:write) — draft a Shopify product.
- Publish content (content:publish) — take a draft live.
- Merge pull request (content:publish) — merge an open PR.
Content is always drafted first — create and update tools only ever produce drafts or PRs; nothing goes live until you grant content:publish and explicitly publish. Some tools need a connected integration (Google, GitHub, a CMS, Zernio); if one isn't connected, the tool returns a one-click link to connect, and you retry.