# Analytics & Audit

Source: https://magistermarketing.com/docs/analytics. Every page of this section, in order, as Markdown.

## The analytics dashboard

One place to see paid, social, acquisition, revenue, and AI-visibility performance — pulled from your connected tools and the agent's own audits.

Open **Analytics** in the app to see your brand's performance in one place. The dashboard is organized into tabs and pulls from both your connected tools and Magister's own audits.

**What is grouped here** — Overview and Marketing Impact sit alongside paid ads, social, acquisition, revenue, AI-search visibility, competitive gaps, citations, trackers and AEO readiness. The Magister Audit itself lives in the chat (as a card) and under **Analytics › Audit**. Connected-source views appear when relevant; a missing source shows a connection path instead of invented data.

**Date range** — use a common preset or choose any start and end dates from the calendar. Metrics compare to the immediately preceding period of the same length by default. Use **Compare to** when a launch, campaign, or quarter needs a custom baseline instead.

**Reading KPIs** — metric cards show the comparison delta and include hover explanations for what the number means and how it is calculated.

**Refresh** — click **Refresh** to re-pull the latest data; each tab shows how long ago it was updated.

**Sharing** — owners and admins can share a read-only version with a client or teammate. See [Sharing analytics with clients](https://magistermarketing.com/docs/analytics/sharing).

## The Magister audit & health score

A channel-by-channel scorecard of your marketing, with a health score and a prioritized list of what to fix.

The **Magister audit** grades your marketing across channels and turns the findings into actions. You'll find it as a tab in [Analytics](https://magistermarketing.com/docs/analytics/dashboard) and surfaced on your [marketing plan](https://magistermarketing.com/docs/plans/marketing-plan).

**Health score** — the headline is a health score out of 100: the average of the scored channels, **AI Visibility**, **SEO** and **Website**, so it moves as they improve. SEO has two parts, keyword research and Search Console, which counts once Search Console is connected. **Social Media** and **Paid Ads** carry no score: until their accounts are connected nothing measures how they perform, so they show what the audit found and what to do next.

**Channel tabs** — the audit is channel-first: **Brand**, **AI Visibility**, **GEO**, **SEO**, **Website & Content**, **Social Media**, and **Paid Ads**. Each loads independently and carries leaderboards, keyword rankings, readiness checklists, and opportunity chips you can hand straight to the agent.

**Re-running** — rerun the audit any time from the plan; the agent re-measures each channel and updates the score.

## AI visibility (answer-engine optimization)

Track how often your brand shows up in AI answers — and what to change so it shows up more.

As people ask AI assistants instead of search engines, **AI visibility** — also called answer-engine optimization, or AEO — measures how prominently and favorably your brand appears in AI answers. Find it in the AI Search group in [Analytics](https://magistermarketing.com/docs/analytics/dashboard).

**Tracked prompts** — add the customer questions you want to measure. Each round asks supported AI sources in fresh sessions, scores the answers, and preserves a comparable history. Once a tracker has history, its prompt membership is locked so later rounds keep measuring the same queries.

**Reliable rounds** — scoring is deterministic: the same answer receives the same score. A normal round waits for complete model coverage before finalizing. **Preview** or **Partial** badges identify older or genuinely incomplete rounds; compare full rounds with full rounds when reading a trend.

**Share of voice and competitive gaps** — compare brand visibility with discovered competitors model by model. Gap recommendations connect missing mentions and citations to pages or content you can strengthen.

**Citations and exports** — inspect most-cited sources and citation opportunities, then export per-prompt scores, source data, and opportunities as CSV.

**AEO audit** — a separate readiness checklist tests whether AI crawlers can discover, parse, and understand the site across discovery, structure, content, technical, and server-rendering checks.

## Marketing Impact — what Magister shipped

Review executed artifacts and the clicks, impressions, engagement, and spend they produced.

**Marketing Impact** connects work completed through Magister with the evidence that it actually shipped and performed.

**What appears** — social posts, blog posts, products, pull requests, ads, emails, and SMS artifacts can appear when Magister can identify the external result.

**Filter the record** — narrow by artifact kind, platform, status, or team member. This makes it possible to answer both "what did we ship this month?" and "what did this campaign produce?"

**Aggregate results** — the summary rolls up available clicks, impressions, engagement, and spend. Missing provider metrics remain missing rather than being estimated.

**Open the source** — use live and edit links to inspect the actual external artifact when the connected service supplies them. Pair this view with [plan items](https://magistermarketing.com/docs/plans/working-the-plan) to understand why the work was prioritized.

## Experiment trackers

Track a metric from baseline to goal, with links back to the work.

Experiment trackers follow one measurable outcome over time. Create one with the agent from chat, then review it in Analytics.

**Tracker definition** — each tracker records the metric, connected data source, baseline, target, and the work or hypothesis it represents.

**Progress** — a tracker pinned to Analytics Overview gets a scorecard showing how the current value has moved from baseline toward the goal, the same figures the brief quotes. Whether the work behind it worked is judged on Impact.

**Keep it visible** — pin a tracker to Analytics Overview for ongoing attention, or associate it with the source session that created the experiment so the decision and result stay connected.

## Competitors, gaps, and citation opportunities

Compare AI-search share of voice, see who earns citations, and turn competitive gaps into content work.

Magister discovers likely competitors from audit and AI-search evidence. Track the relevant ones to compare your brand across models and prompts.

**Share of voice** — see how often each supported AI source mentions you and tracked competitors, model by model. Low-sample warnings identify comparisons that need more evidence.

**Competitive gaps** — top gaps show prompts or topics where assistants favor a competitor. Recommendations connect those gaps to specific pages or content worth strengthening.

**Most Cited** — review the domains and sample URLs AI answers rely on most. Citation opportunities highlight sources or page types where your brand could earn a stronger presence.

**Export** — download competitive, cited-source, and opportunity data as CSV for deeper analysis or client reporting.

## AEO site-readiness audits

Measure whether answer engines can discover, render, understand, and cite your site.

The **AEO Audit** measures whether AI crawlers and answer engines can use your site reliably.

**Five check groups** — Discovery, Structure, Content, Technical, and Rendering separate findability from page quality and server behavior. The audit reports how many checks pass, not a score, so what to fix is plain.

**Run against the right URL** — override the brand URL for a specific property or environment. History preserves earlier results, and Magister warns when an older audit was run against a different URL.

**Inspect findings** — open category details to see checks, evidence, and recommended fixes rather than reading a single number.

**Export** — download audit results as JSON, CSV, or PDF for implementation work and reporting.

## Sharing analytics with clients

Create a read-only link to share performance with a client or teammate — no account required.

Owners and admins can share a read-only analytics report via a public link — useful for agency clients or stakeholders who don't have a Magister login.

**Create a link** — click **Share** on [Analytics](https://magistermarketing.com/docs/analytics/dashboard). Choose which tabs to include (the financial tabs, Revenue and Stripe, are off by default), set an expiry (**7 days**, **30 days**, or **never**), and optionally let the recipient connect their own data sources.

**What guests see** — a branded, read-only "Marketing analytics" report with the date-range switcher and only the tabs you allowed. There are no property pickers and no integration details exposed, and shared pages aren't indexed by search engines.

**Revoking** — revoke a link any time; revoked, expired, or unknown links all return a generic not-found.